Client

Dillard’s Inc. seeks to be the “style of your life”, delivering high-quality, elevated clothing, shoes and more across the country.

Challenge

Dillard’s must continually inspire customers to refresh their wardrobes, all the while maintaining the brand’s distinguished presentation. These emails must prompt customers to take action through clicks and purchases.

Solution

I wrote these emails to highlight the deeper benefit to dressing in Dillard’s styles. A high-quality handbag delivers both unique style and essential functionality so the person can feel in control and look good doing it. Sportswear not only equips for an activity; it enables the customer to satisfy their wanderlust.